Group One Business Solutions

Advertising - Who is the Buyer of Your Product? Dare I admit it, I was watching TV one evening recently when an advertisement caught my attention. Great Ad, you might think, to grab the attention of a Marketing practitioner! However, it wasn’t the Ad that ignited my interest. Instead, it was the audience targeted, the timing of it, and the media used that aroused my marketing neurons. The “What are you doing on Ice?” campaign by the Victoria Government is quite a good adverti