Advertising - Who is the Buyer of Your Product? Dare I admit it, I was watching TV one evening recently when an advertisement caught my attention. Great Ad, you might think, to grab the attention of a Marketing practitioner! However, it wasn’t the Ad that ignited my interest. Instead, it was the audience targeted, the timing of it, and the media used that aroused my marketing neurons. The “What are you doing on Ice?” campaign by the Victoria Government is quite a good advertisement from a technical view (You Tube http://youtu.be/VG65qMH3bxU). It displays anti-social behaviour that we all like to avoid. It uses ‘scare-tactics’ to link the use of the drug, Ice, with rejection of us by our peer
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