Academy of Business and Commerce
A division of Group One Business Solutions Pty Ltd
During the early 1970's, universities and vocational colleges determined that there was too much knowledge to be learned in engineering courses so it couldn't be taught in a normal 3-4 year course. It was the beginning of colour television in Australia, the beginning of integrated circuit boards and the invention of electronic calculators (I began my electronic engineering course using a 'slide-rule'!).
Then universities decided it was best to equip their graduates with some of the basic knowledge and skills required for a career in engineering, but focus their courses on the development of research skills so that graduates could become self directed learners with skills to take charge of their own development with a thirst to keep up with engineering developments.
Later, during post-graduate courses in education, I had a lecturer who insisted that we always sourced the original research before we drew conclusions about things we learned in the course. I noticed that the course was largely focused on reviewing or undertaking research; i.e. discovering the best way to do things!
If the work practices of any trade or profession is examined and traced back to their origins, the foundation of the knowledge, skills, method or practice will have derived from someone exploring a better way of doing things. Any method or practice can be superseded at any time; particularly in our current fast moving chaotic world. Usually, it stems from a researcher observing someone doing something differently in the workplace or the real world, and sharing it with everyone as research conclusions.
So why are universities and Vocational Colleges still using a teaching model of ‘knowledge content transfer’. Would it not be better to equip students with basic skills and knowledge, but teach them research skills appropriate to their future career; skills that will enable them to keep up with advances in processes and methods, overlayed with a sense of passion and creativity?
The aim of this Academy is to inspire a thirst for knowledge, information, processes and entrepreneurship.
It draws on considerable research and personal experience that the staff have encountered in both academic careers and actual experiences in business.
Courses do not propose to offer prescriptions to success or water-tight strategies to operate a business successfully. They highlight that qualifications offered by educational institutes are narrow in their scope of information, are often historical, and cannot be applied universally across industries and businesses. We do not denounce such courses, but encourage those who study them to supplement their learning with practical knowledge from a diverse range of reputable sources to gain a broad understanding of ideas and concepts; and use them with due consideration and in context.
CEO and Academic Director
Training for Entrepreneurs and their Staff
Many organisations are structured for cause and effect mechanisms of control. Staff are
trained in systems so when something happens (cause), then a determined action will be
Whilst this system may be appropriate at the front line level of the organisation, at a
strategic level staff need to be trained in and encouraged to practise, a process based
on principles of awareness, perception, reasoning and judgement.
They need to foster operational agility that is capable of instant response to changes in
the organisation’s greater environment. They need to embrace the chaos of the global
environment and capture new competitive space to remain alive, active and thirsty for
Management and Staff Training
Our training division is well equipped to advise, compile and deliver training in many fields. If we can't assist you directly, we will offer advice and insight of the best direction to satisify your needs.
Training in Business Entrepreneurship
Our Business Entrepreneurship training covers the key aspects of building a business from inception to sustainability.
The training offers the tools for budding Entrepreneurs to reach their business goals within an environment that supports their creativity and drive for action.
Overlaying creative discovery are four areas of study to ensure that Entrepreneurs begin their journey to success with creativity, knowledge and credibility.
Accounting, Bookkeeping & Business Administration - this is the Brain of the organisation.
It ensures the organisation is organised and financially sustainable.
Marketing & Sales - This is the Heart of the organisation. It reaches out to customers to derive income and ensure products are suitable.
People Management - This is the Nervous System. Through its staff and business systems, the organisation is effective in its operation.
Entrepreneurship - This is the Spirit of the organisation. It drives the organisation towards success.
Our training covers:
Basic Bookkeeping and Accounting processes
Recruitment and Human Resource Management
Staff Management and Motivation
How to Drive a business
We also explore:
We recommend four stages of training
Introduction to Business
The most important aspect of a business is to understand bookkeeping and basic accounting processes. The training introduces basic bookkeeping and accounting processes, including payroll, using commercial computerised accounting software (such as MYOB, Xero or Quickbooks). It also includes general administration and record keeping, personal organisation, customer service and OH&S.
The training introduces Entrepreneurs to creative entrepreneurship and the basics of beginning a business. Entrepreneurs will learn the pitfalls of business development and gain a 'feel' for business sustainability. The basics of Marketing, Selling and People Management are introduced to Entrepreneurs to inspire a thirst for self-directed reading and research.
Selling is a component of the Marketing process. Therefore, our training covers many key concepts in the Marketing process whilst focusing on selling techniques. 'Selling' should not be seen as a hard-line pressure-to-buy process that was common during the 1950s & 1960s. Instead, this training teaches the processes that people use to make buying decisions, and techniques that can be adopted to make products available and appealing to buyers.
Entrepreneurs build their presentation confidence and networking skills through practical experiences. They learn to compile selling aids, such as PowerPoints, presentation kits, point-of-sale aids, internet sites, databases and promotional fliers. Networking strategies include the use of social media, such as Facebook, Twitter and Instagram, and how to network at business events such as conference and trade shows.
Marketing can be heaps of fun. Certainly, the creativity of compiling advertising and promotional
material and measuring its success is satisfying and enjoyable.
The training focuses on three key areas of Marketing:
General Marketing Strategies: including planning and understanding consumers and their
Market Research: testing products and promotional ideas, collecting information about target
markets, and testing new products
Promotion: how to communicate with potential buyers
This course has an International focus to ensure Entrepreneurs think at a global level. Most businesses now have the ability to operate globally, even if they choose to not.
The focus of the Management training is on operating a business using knowledge and skills of staff and other stakeholders.
Planning & Strategy
Motivating and Managing People
There is much to understand about the management of a business. We expect that Entrepreneurs undertaking this training will be highly motivated and will research ideas and concepts through their own search for information, in addition to the material presented in the training sessions.
We off this training through various options, including one-on-one, distance or on-line study, group classess at our training rooms or training at your workplace.
Please contact us to discuss further details and the most suitable options to undertake training.