Coles Big Red Hand

Coles Big Red Hand

They want to provide Australian families with quality food that cost less. Why? Because it makes Coles more money!

So how does a Big Red Hand make money for Coles? How did the Coles Advertising Agency select their marketing message, advertising media, target audience and media schedule to ensure that this ridiculous Ad increase profits for the food giant?

How did their largest competitor, Woolworths, respond?

This short video taken from the ABC TV series “Gruen Transfer”, explains the Coles Campaign through their uniquely, stylistic, and entertaining panel of advertising experts.

http://youtu.be/ROGipvIgc_k

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