Sales Staff Incentive Schemes

Tell us about a staff incentive scheme! I recently heard about a Sales Staff Incentive Scheme in a retail environemnt in which the Manager's bonus was halved so that the company could share the other half with the store staff. They claimed that they had reseearched incentive schemes accross the world prior to implementing this scheme. Naturally, most managers were disenchanted by losing half of their bonus. It seemed to me that having disengaged managers would be detrimental to the organisation. I wonder what research founded such a scenario! Certainly nothing I have studied in my years of management training, education and practice. What are your thoughts? How could a better incentive schem

Coles Big Red Hand

Coles Big Red Hand They want to provide Australian families with quality food that cost less. Why? Because it makes Coles more money! So how does a Big Red Hand make money for Coles? How did the Coles Advertising Agency select their marketing message, advertising media, target audience and media schedule to ensure that this ridiculous Ad increase profits for the food giant? How did their largest competitor, Woolworths, respond? This short video taken from the ABC TV series “Gruen Transfer”, explains the Coles Campaign through their uniquely, stylistic, and entertaining panel of advertising experts.

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